Alma Hoffmann

Alma Hoffmann

Alma Hoffmann is a professor of Graphic Design at the University of South Alabama. She was born and raised in Puerto Rico. As a designer, she seeks to understand her client’s work in order to communicate their message clearly and also beautifully. As an artist, she seeks to explore words as art and as emotional connectors. Frequently she works with watercolors, ink, and any tool that allows her to make marks on a surface. Several things make her work unique: color, words as texture, and languages. Alma is bilingual and often the text used in her word is done in both English and Spanish. Alma sees the surface of a canvas or paper as a stage. As a former dancer, she views her mark making as a dance with the tools and the surface.

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